Now that everyone with an internet connection has seen her performance on Britain’s Got Talent at least once, and Susan Boyle has begun her stateside media tour, there’s an emerging meme that maybe she’s not all that she seemed. Reports are flooding in: she lied about never being kissed! She was caught wearing a leather jacket! She’s started trimming her eyebrows!
The subtext—and, in some cases, the text—of these reports is that there may be a backlash coming if her fans feel they’ve been snookered. I’d like to go on the record now that if it turns out Susan Boyle knew what she was doing all along, my admiration for her will increase exponentially: she goes from being a dowdy-looking English Scottish** villager with a good singing voice to a dowdy-looking English Scottish villager with a good singing voice and an amazing ability to exploit pop-culture media expectations. The latter is much more interesting and, yes, even admirable.
Go back and watch that clip again and see Simon Cowell’s reaction. If you look into his cold, dark eyes, you can see him figuring it out. There are very few people more media savvy than Simon, and he knows something’s up. That doesn’t stop him, of course, from giving Boyle a standing ovation—maybe that’s why he gave her one.
**Edited to account for my typical American ignorance of British sensitivities.